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Read More| Member Survey Benchmark Study Fall 2000 Executive Summary |
Survey Presentation (1.2Mb) |
In the late summer and early fall of 2000, the Internet Business Services Initiative (IBSi) undertook its first member survey to determine the state of the industry. Its purpose was to define the special qualities and marketing characteristics of an Internet Business Service. As the first of its kind, the IBSi survey will serve as a benchmark to track the growth of the industry.
The snapshot that resulted from this exercise is of a young yet stable market. The 15 IBSi member companies that participated in the study are backed by almost half a billion dollars in venture capital funding. The average customer user base is over 27,675. While the services today are accessed primarily by small and medium size businesses, there also is a strong presence among enterprise firms and a large portion of the membership expects to move up market.
The picture drawn is one of an extremely interactive industry. Partnering is seen as a particularly important channel for building the customer base. More than half of the members are involved in vertical channel or portal programs and almost half work with either service aggregators or third-party resellers such as VARs. Likewise, all IBSi members currently integrate their services with other companies and are aggressively pursing interoperability among services.
Technical issues and challenges also abound. Consistent with the high-levels of data and operational security generally built into Web-native software schemes, members provide three to six or more security levels. None of the services resell customer or data information. All IBSi members involved in accumulating stored customer information allow users to retrieve or export their data if they decide to leave the service.
According to the members of the IBSi, the most important issues facing Internet Business Services today involve educating the market. There needs to be a fundamental shift in the way customers work and services need to prove themselves with potential customers to build market acceptance. The major concerns facing the market today involved interoperability; educating users on the high-level of security and maintaining that security; and access to reliable broadband capacity. These are all issues that can be resolved with the accumulated experience and successful implementation of Internet Business Services over time.
Summary of Findings