Starting Your Own Health Spa
Starting your own health spa can be an exciting, yet scary proposition. You are not only taking on a business, but it is a business that can affect people’s health. This goes beyond simply providing a product or a service – you will be part of the hospitality industry, with even more responsibility. Here are some things to keep in mind as you start your own health spa.
You probably have a passion for some feature of healthy living. Perhaps you practice yoga, or you truly feel inspired when eating a vegan diet. Maybe for you, healthy cooking is a fulfilling passion, and you want to make a living with it. Others may specialize in massage therapy. All of these are services people expect to find at a health spa, and you can build your own niche focused on your passion.
As you develop your business plan, center it on your passion and build out from there. As your plan comes together, you may find that your passion gets pushed to the side. Are you ok with that? If not, revise your plan so that you will be doing your dream job as you work onsite. If this will not be possible, maybe you need to change to a different business that focuses strictly on your skill.
Your location will be important to the success of your business. Or, at least, your marketing of your location. Some people want to feel like part of the natural world, and are looking for remote locations for their health spa. Others want urban locations so they can go shopping during their stay. All you have to do is market your own location. You may have found an opportunity to buy an old hotel or farmhouse. Play up the history of the property. Plan to make it as comfortable as possible, and those who want a retreat will surely have one.
Plan Staffing Needs
The services you plan to offer your customers will have to be supplied by someone – and that would be your staff. Interview carefully, and do a background check on anyone you want to hire. This can be crucial to the success of your business, and it will probably be your biggest expense. Salary and benefits usually are the largest expense.
This may be the most difficult part of starting a business. You have to present your business plan to a loan officer. Businesses usually get their funding through more traditional sources, such as banks. The most important part of this is your business plan, so it’s a good idea to get professional help in preparing the plan.
Pricing will be covered in your business plan. However, your pricing as you start out can usually reflect a “come hither” approach to getting customers. Customers like to be remembered, and if they like your health spa, they will come back year after year. So an introductory rate, and discounts for referrals, can help to build your customer base.